COPYWRITING EXPERIENCE

Sr. Brand Copywriter @ Fi, New York, NY — MARCH 2024 - PRESENT

  • Developed brand tone of voice guidelines and trained internal copywriting GPT, allowing teammates across the company to create on-brand content

  • Partnered with product designers to improve in-app experience

  • Directed freelancers and external partner agencies to effectively contribute to goals

  • Concepted effective performance creative to increase sales and connect with various target audiences

Writer & Creative Director @ Freelance, New York, NY — FEBRUARY 2023 - MARCH 2024

  • Built and managed client roster, collaborated with revolving creative agency partners (ATTN Inc., ScoutHouse, Quirk, TiNY, Invisible North) for TikTok, Lego, Flywire, Skinfix, Begin, Panera, LinkedIn, Zesty Paws

  • Highlights: creating curriculum for non-profits to activate on TikTok

Sr. Copywriter > Associate Creative Director @ Known, New York, NY — JULY 2021 - FEBRUARY 2023

  • Trained junior writers, provided creative direction, led new business pitches, plus all duties listed below for Rapyd, Mirror by Lululemon, GrubHub, Talkspace, Memorial Sloan Kettering, Love Beauty and Planet

  • Highlights: sending developers to space with Rapyd, creating dictionary of new words with Grubhub

Copywriter @ Grey, New York, NY — SEPTEMBER 2019 - JULY 2021

  • Built brand personas, created tone of voice guides to unify contributing writers, developed content series, plus all duties listed below for AARP, McCormick, Madison Square Park, Frank’s Red Hot

  • Highlights: launching AARP’s TikTok and helping the brand support at-risk groups during COVID-19

Associate Copywriter > Copywriter @ mcgarrybowen, New York, NY — JANUARY 2017 - SEPTEMBER 2019

  • Drew inspiration from briefs, wrote strategic copy optimized for each deliverable, presented concepts, applied feedback and oversaw production of final assets for Subway, Audible, Crayola, Canada Dry, Brand USA and Central Park Conservancy

  • Highlights: naming a new blue crayon, rebranding Subway, giving Audible a new tagline

RELATED WORK EXPERIENCE

Vice Provost of the Arts, Charlottesville, VA — Project Coordinator & Editor
OCTOBER 2015 - AUGUST 2016

Miller Center of Public Affairs, Charlottesville, VA — Associate Producer
AUGUST 2015 - DECEMBER 2015

RELAYTO/, London, UK — Content Strategist
JUNE 2015 - AUGUST 2015

EDUCATION

University of Virginia, College of Arts and Sciences, Charlottesville, VA — Bachelor of the Arts
SEPTEMBER 2013 - MAY 2016
+ Major: B.A. Media Studies & English
+ Minor: Film Studies; Concentration: Literary Prose Writing
+ GPA:  3.79

AWARDS & HONORS
Phi Beta Kappa, University of Virginia
Dean’s List, University of Virginia
Adrenaline Film Project Audience Award, Virginia Film Festival