WE SPeak dog

it’s not sci-fi. it’s just fi.

When you’re selling the world’s smartest collar — capable of tracking your dog’s whereabouts, activity level, sleep stats and more — the biggest issue is awareness. People just can’t believe such a thing exists. But once they do, they can’t wait to get their paws on it.

the ask: prove the future isn’t far fetched.

Over the past year, we’ve raised brand awareness and spiked sales with a robust performance marketing strategy, never compromising the elevated, clever tone and aesthetic that sets Fi apart in the pet space.

dog years ahead of OTHER APPS

We’ve been diligently working to improve in-app and UX every chance we get, threading our playful brand voice through the entire experience without sacrificing ease of use or effectiveness.

POWERFULLY PLAYFUL CREATIVE

Dogs don’t sit on the sidelines when there’s fun to be had. And Fi doesn’t either.
When we see a chance to insert our brand into the action, we go for it.

Take Halloween for example….

THE TRICK: establish our reason for showing up.

THE TREAT: fun spooky creative that Halloweenifies our brand promise of delivering peace of mind with the tagline #NeverFearWithFi.

Beyond paid channels, we activated organically with 13 safety tips on Instagram and email. Plus, we invited influencer partners to amplify the message — so all dog parents could safely enjoy the spookiness without the lost dog scares.